KTM: Record Sales in the First Half Year of 2012
The Austrian producer of motorcycles achieved record sales in the first half year of 2012. In total, 50,233 motorcycles were sold . This corresponds to an increase by 36%.
With 50,233 bikes sold worldwide KTM achieved record sales in the first half year of 2012 which means an increase of 36% to previous year. The Duke 200 units sold by Bajaj in India were included for the first time.
Despite a still declining overall market, especially in Europe, these increases in sales are followed by considerable market share gains. The market share in Europe could be increased by approximately 41% which means a share of 7% of the total European market for the first time.
"This strong development results from a new vehicle concept in the offroad sector with the Freeride 350 and the extremely successful launch of the new street model Duke 690. Our product range in the Naked Bike segment now reaches from 125 to 690 ccm" explains Hubert Trunkenpolz, CSO of KTM AG.
In the first three months, KTM managed to increase turnover to € 135.7m (+13.5 % compared to previous year). Sales increased by even 29.9 % compared to previous year to 19,408 vehicles. As a result, the European market share rose by 16.1 % to 6.5 % and the US market share by 23.1 % to 3.2 %.In the first quarter of 2012 KTM achieved an EBIT of € 1.4m, including expenses for the product launch of the new Duke 690 and the Freeride 350 as well as expenses for developing emerging markets in Southeast Asia. EBITDA amounted to € 9.8m (+2.1 % compared to previous year).